Communication

Factors of success of the music mediation activities of Quebec symphony orchestras”.

Carried out through interviews with representatives of the administrative teams of seven Quebec symphony orchestras, this research work first focuses on the success factors of the music mediation activities carried out by these orchestras. It discusses the viewpoint of managers on the objectives of music mediation by applying these objectives to their context and their issues. Secondly, it proposes a canvas of music mediation activities, built on the one hand from the success factors defined thanks to the survey and, on the other hand, according to a review of the literature on the evaluation of cultural mediation projects. Taking the form of the Business Model Canvas of Osterwalder and Pigneur, the proposed tool is therefore inspired by practice, while suggesting new avenues for approaching the mediation of music.

Biography

Holder of a master’s degree in cultural enterprise management from HEC Montréal and a bachelor’s degree in performance from the Conservatoire de musique de Montréal, Laura Eaton holds the position of Head of Education at the Orchestre Métropolitain. This position, which leads her to design and implement educational and cultural mediation projects, allows her to combine her passions for music, management, and teaching. Previously, she taught violin for ten years and worked at Domaine Forget in Charlevoix. She participated in the creation of innovative artistic organizations, such as the Ensemble Volte and the Unisson Festival. As part of her master’s degree, she became interested in the integration of music mediation into the management practices of symphony orchestras in Quebec. Jointly led by Danilo Dantas and Irina Kirchberg, his research led to the creation of a practical tool to guide managers in the design of music mediation activities.